Today, Bharti Airtel has made an announcement that Airtel TV has acquired 50 million Android users. The app had seen 40 million downloads in 9 months since it hit the 10 million mark in August 2017.
In order to celebrate this massive success, the company is extending a free subscription for all Airtel prepaid and postpaid mobile customers until December 30, 2018 (from June 30, 2018). According to App Annie data, Airtel TV app was amongst the most downloaded video OTT apps in India between Jan and May 2018.
Commenting on the occasion, Sameer Batra, CEO – Content and Apps, Bharti Airtel said, “We are thrilled at achieving this milestone and being able to scale up the app so rapidly. This is a strong endorsement from our users and a result of our unrelenting focus on delivering a world-class in-app experience. We will continue to expand our content partnerships and bring more exciting innovations to our users.”
The app currently offers over 375+ LIVE TV channels to go with 10,000 + movies and popular shows to its consumers. Airtel TV has forged content partnerships with the likes of Eros Now, Hotstar, SonyLIV, HOOQ, Amazon, AltBalaji, etc.