Apple recently launched its online store in India, and apparently, the business has been lively and energetic. As it declared the results of the September quarter i.e. the company’s fourth-quarter, it highlighted strong business it is doing in India. In a call with investors, Apple CEO Tim Cook said that the company noticed record sales in India in the latest quarter.
“Geographically, we set September quarter records in the Americas, Europe, and the rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” said Cook.
The Covid-19 pandemic did boost sales of electronics products highly, including smartphones, on online platforms in India. As per market sales tracker and researcher GfK India, e-commerce contribution for smartphones has been 29% to 32% in June-August this year whereas, for premium smartphones priced above INR 30,000, the contribution is 38% to 43%.
Apple’s new iPhones – iPhone 12 and 12 Pro – are also available on sale in India from today and the company has already received the highest number of pre-orders ever on the two latest models in the country, industry executives said.
As per Hong Kong-based smartphone shipment tracker Counterpoint Research, Apple has left behind China’s OnePlus as the leader in the premium smartphone segment or those priced above INR 30,000 even before its flagship iPhone 12 series launch. The researcher shared that the upcoming iPhone 12 will further power Apple’s market in the October-December quarter.