Apple iPhone 12 Pro and iPhone 12 Pro Max demand exceeds expectations

Photo Courtesy: Apple

According to a note released by analyst Ming-Chi Kuo, the demand for the iPhone 12 Pro and iPhone 12 Pro Max has exceeded expectations whereas the demand for the iPhone 12 and iPhone 12 mini is not as much as expected. Many of us think that the iPhones with low cost will produce more revenue for Apple but this unexpected increase in demand of iPhone 12 Pro and iPhone  12 Pro Max proves that buyers would rather like to spend extra to get premium options. Kuo further added in his note that the initial demand for the new MacBook Air and MacBook Pro based on the Apple M1 chip was far better than expected.

The latest MacBook devices were launched earlier this month as a part of the Apple’s transformation from Intel processors.

Kuo, quoting his latest survey of the fourth quarter of 2020 said that overall shipments of iPhone 12 which is available for Rs.79900 were higher than the predictions as per a technology blog MyFixGuide report. However, Kuo did not share any numbers to see the growth in shipments.

Kuo further added that the momentum of the shipment of the iPhone 12 series would continue in the first half of 2021. Also, it can be taken as a sign for the replacement demand of the next-generation iPhone models can follow and be in line with the demand of the iPhone 12 series.

Kuo further mentioned that apart from the iPhone 12 series, the demand for the new iPad Air was better than predicted. This hike is believed to continue next year also with the launch of new iPad models which are expected to consist of a mini LED display and 5G support. Also, Apple is speculating to launch a new iPad model with lower cost in the second half of 2021.

Kuo also highlighted in his note that the demand for the Apple Watch Series 6 and Apple Watch SE was increased unexpectedly. The new MacBook models which are based on the M1 chip are said to have a better demand as expected. He also predicted that Apple will reveal its redesigned MacBook models by next year with its in-house silicon.

Kuo mentioned in the note that the Apple’s AirPods shipments saw a drop in the fourth quarter and further predicted that the AirPods shipments would decline in the first half of 2021 by 5 to 10 percent. This is said to be lower as per the market prediction which is 20 percent year-over-year growth.

The report stated that the supply of the AirPods was tight to give priority mainly to the new iPhone models. Moreover, Apple has postponed the shipments schedules for the end of the second quarter of 2021 of new AirPods. This has been done to make some replacement demand for the new AirPods in the second half of the next year.


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