Fitbit has declared that it is gearing up to roll out a new smartwatch for the masses. The smartwatch is reported to be called Versa and might come with ‘mass appeal’.
According to wearable reports, it would be the successor to Fitbit Blaze. The report shows up that the brand is struggling with the Ionic smartwatch as it seems to fail to be mass appealing. “It wants this to be something that will appeal to a larger, more general smartwatch audience,” a source close to the development revealed this to the publication.
This time, the Fitbit wants the Versa to appeal to the mass market, particularly, the female market. The watch will be smaller than the Ionic watch and will come in four colors: black, silver, charcoal, and rose gold. In addition, the new watch will have the same SpO2 sensor that made its debut with Ionic and it is expected to be cheaper than the current smartwatch.
Fitbit has launched its latest Ionic smartwatch in India for Rs. 22,990. The smartwatch comes with on-device workouts that adapt based on the feedback you provide on your wrist. The watch supports GPS tracking and one can see real-time pace and distance, auto-pause to grab some water, and automatically resume when you start running. The smartwatch comes with swim-tracking which includes lap counting, exercise duration, and calories burned for pool swims.
The Ionic smartwatch also features a SpO2 sensor, which calculates blood oxygen levels and tracks human sleep. The smartwatch also supports 24/7 heart rate tracking and comes with 2.5GB of native storage and one can store up to 300 songs on the device.