Google adds a new option in Ad Settings to restrict alcohol, gambling ads

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Google has introduced a new control in Ad Settings which permits people to restrict alcohol ads along with gambling as an additional option. Earlier, features like “Mute this ad” let the people indicate which ads they would rather not see and now with this new feature users can further control their ad experience.

At first, the new feature is rolling out to YouTube Ads in the US and will further expand in early 2021 to Google Ads and YouTube worldwide. Google noted that the countries having legal limitations against serving gambling and alcohol ads will not have any change in their policies.

“Building tools that provide transparency and control has always been a top priority for us, and over the years, we’ve empowered people to shape their ads experience through user controls. We believe this new feature is an important step in user choice and control. We’ll continue to improve our controls; and as our products and people’s expectations of them evolve, so will the features we make available to personalize ad experiences,” Google said in a blog post.

The settings are reversible for both the categories i.e. alcohol and gambling. It means that users can see such ads again if they wish to. All users need to do is simply click a button.

Google also said that it has been working with the International Alliance for Responsible Drinking (IARD) and its members, the leading beer, wine and spirits manufacturers, taking into consideration their skills on standards for responsible alcohol advertising and marketing.

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