Instagram launches new AR effect, IGTV shows for Diwali in India


Instagram has launched an AR effect called ‘Share Your Light’, and a host of IGTV shows with makers – Shirley Setia, Kusha Kapila, and Arjun Kanungo with the means to empower people’s entertainment and expressions during this happy time of Diwali. 

Just before Diwali, the Facebook-owned pictures-and-video-sharing platform Instagram has delivered the “Share your light” AR sticker, which gives users a pleasant medium to share during the forthcoming festive celebrations, Instagram is launching an AR impact with the ‘Offer Your Light’ them, inspired by mandalas, diyas, festival lights, and colors. When you open the Effects Gallery, you can search for this effect by using the ‘Festive Diya’. The AR effect is accessible to use in seven different languages – English, Hindi, Marathi, Bengali, Tamil, Telugu, and Urdu. 

Instagram is likewise partnered with creators to have IGTV shows. The organization expressed that these IGTV shows include unique content that is centered on the creators and their interests. Manish Chopra, Director and Head of Partnerships, Facebook India, stated, “We’re aiming to move the creator’s ecosystem, with these IGTV shows that best feature the potential outcomes with IGTV, once there’s a strong thought, tied intimately with the creator’s interest pursuit, and episodic spirit of the content.” 

The creators like Shirley Setia, Kusha Kapila, Arjun Kanungo will be a part of a five-section series. In ‘Sundays with Shirley’, Shirley Setia will share a part of her life that she truly appreciates. ‘It will take five minutes simply’ by Kusha Kapila will respond to questions that are frequently not replied to. Topics will go from self-improvement, cash, and work environment ethics.A few days ago, Instagram launched a couple of AR filters, GIFs, interesting stickers, and contents for Durga Puja. To celebrate India’s auspicious occasions, the company also tied up with creators for content creation on specific utsavs like Rakhi, Onam and others.


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