Samsung introduces Google Assistant to its 2020 Smart TV lineup


Samsung Electronics has declared that Google Assistant will join the suite of voice assistants currently available on 2020 Smart TVs, providing enhanced control and discovery abilities to the viewers. Google Assistant is currently rolling out to France, Italy, Germany, and the UK. It will come to India, Spain, Brazil, and South Korea by late November, and a few other countries by the end of this year. 

Available along with Amazon Alexa and Bixby, Google Assistant is now fully integrated into Samsung Smart TVs and requires no additional downloads, hardware, or installation. “The use of voice assistants on our Smart TVs has grown exponentially since Bixby`s launch in 2018. With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs,” Seline Han, Vice President of Visual Display Business at Samsung Electronics, said in a statement. 

Google Assistant will be available on all of Samsung`s 2020 smart TV models – 4K and 8K QLED TVs, Crystal UHD TVs, The Serif, The Frame, The Sero, and The Terrace. Users will be able to open apps, browse channels, adjust the volume, control playback, and more by using Google Assistant voice commands. “By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services,” said Jack Krawczyk, Director, Product Management for Google Assistant.


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