South Korean tech giant Samsung has launched its latest smart clothing care solution ‘AirDresser’ in the Indian market. The company claims that the newly launched smart AirDresser can sanitize clothes and kill 99.9 % of deadly viruses and bacteria including, influenza, adenovirus, and herpes virus as well.
The AirDresser will soon be available for purchase in India with a price tag of Rs. 1,10,000 starting December 24th from Samsung’s official online store – Samsung Shop and reputed e-commerce websites like Amazon and Flipkart. Customers can avail of a discount of Rs. 10,000 and a no-cost EMI of Rs. 5,555 (for 18 months). The offer will be valid for 15 days only, the brand said in a statement.
“Created with our deep knowledge of consumer needs and using cutting-edge technology to transform how we care for our clothes at home, AirDresser serves as an efficient solution to refreshing clothing every day. We are confident that consumers will enjoy better clothing care and easier maintenance with AirDresser as it sanitizes clothes and eliminates 99.9% of viruses and bacteria and it will go on to become an essential home appliance just like the washing machine and dryer,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
The AirDresser features a ‘Deodorising Filter’ which captures and reduces smelling particles caused by sweat, tobacco, and food on clothes and prevents those from building up and causing unpleasant smells. Apart from this, the AirDresser also comes with JetSteam technologies, which removes 99.9% of viruses and bacteria, 100% of house mites, 99% of smelling particles, and 99% of other harmful substances by infusing heat deep into the fabric.
The Jet Air and Air Hangers in the AirDresser release air to loosen and remove engrained dust, the company said. The company further added that the product also offers a ‘Fur Care Cycle’ feature that dehumidifies 90% of the moisture captured in the fur, which grows its volume by 78% and helps in maintaining its original condition.