Xiaomi’s latest TV models endorse bid for pole position in TV market

Photo Courtesy: Mi

Xiaomi announced the launch of a new range of Smart TVs today with the launch of Mi TV 4A series in India. Xiaomi launched the series in two sizes 43 inch and 32 inch with the price tag of INR 22999 and INR 13999 respectively. New series will be available from March 13 on the company’s official store, Mi Home stores and Flipkart.

As per the confirmation by company, it has enough stocks now and also it will hold flash sales on Tuesdays and Thursdays. The brand is also offering an instant cashback with JioFi connection of INR 2200. Key specifications of both the models of Xiaomi Mi LED TV 4A are powered with 1.5GHz quad-core Amlogic processor along with Mali-450 MP5 GPU. Also, it is backed by 1GB of RAM and 8GB of internal storage. 

The 43 inch TV will have a Full HD display with 178-degree viewing angle. Its contrast ratio will be 3000:1 whereas the 32 inch model bears an HD resolution. The 43 inch model features 3 HDMI ports, 3USB ports, Bluetooth 4.2, WiFi, Ethernet port and more whereas the 32 inch model features 3 HDMI ports, 2 USB ports, AV, Ethernet and more.

Both the TV have Mi Remote control with a unique 11 button design with Bluetooth so you don’t have to point at the TV to control it. For a better listening experience, televisions will have a DTS sound. The brand has disrupted the television market with the launch of this series once again. Top brands like Samsung, LG and more were offering the HD Smart TV of 32 inch with a price tag of INR 23000 until now. Samsung’s 32 inch Smart Full HD TV is available with a price tag of INR 22999 in the market which is almost double what Xiaomi is currently offering. Moreover, Samsung’s Smart HD TV is lacking some of the key features as compared with Xiaomi Mi TV 4A 32 inch. These features include lesser options of connectivity ports, thicker bezels and not so Smart operating systems.

Another brand which is offering almost the same features is Vu. Vu’s 32 inch Smart TV comes with a price of INR 15999 and it also has almost similar specifications as compared with Xiaomi Mi TV 4A.  Both the models have Xiaomi’s “Patch Wall” software just like the Mi TV 4 which is an AI system. It has the ability to segregate content based on user’s recommendations. Also, a provision has been made to sync in content from the set-top box so that users can use TV’s remote to control it. 

PatchWall is India’s first TV OS which as per Xiaomi brings all the data from your Set Top Box seamlessly and integrates it right on your homepage. Also, it will support all the major set top boxes which are more than 35K+ DTH/Cable operators across 48 different brands. The Patch Wall supports 15 Indian languages, 500000 hours of special content in collaboration with streaming content providers in India.


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